PBNs – Do you rank your PBNs?

As per title, do you guys attempt to rank your PBNs?

ie. if the keyword pointing to my money site is "Dog Training", do you guys attempt to rank your PBNs with onpage SEO for Keywords like "Puppy Training Chicago", "Puppy Potty Training" at least in the top 100?

*edit – Idea is to establish relevance for your PBN, as my understanding is that if a post that is ranking on #6 for KW "Dog Training" links to your Money site for "Dog Training", you'll experience a better SERP result.

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